If you want a powerful platform that has loads of functionality, but you don’t want to pay thousands of dollars to build it, then GetResponse is the ideal choice.
GetResponse is a very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.
With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.
Why Choosing GetResponse as a Best Email Marketing Service?
Email marketing is one of the most cost-effective marketing tools for small and big businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag & drop).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contacts, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.
GetResponse offers a 30-day free trial. Their pricing starts at $15/month.